ACAPMA’s Partner Program is an industry product and service provider platform, that facilitates engagement of suppliers to the fuel industry, with the economic buyers in the fuel wholesale, distribution and retail fuel and convenience businesses across Australia.
The Program
ACAPMA’s core membership base comprises the fuel wholesale, distribution and retail businesses.
On the wholesale side ACAPMA Members represent an estimated 90% of the wholesale business in Australia.
On the retail side ACAPMA Members and affiliates operate around 80% of the 8,000+ fuel convenience retail (petrol-convenience) sites in the country.
The ACAPMA Industry Supplier & Partner Program offers suppliers to these core members a unique opportunity to engage with the Association and its Members that is customised according to the nature and goals of each Partner.
The usual direct and electronic marketing opportunities are offered as part of the Program, as are the discounted access to events, training and tickets, but the Program offers more than a generic marketing channel. ACAPMA remains open to exploring innovative ways to genuinely partner with suppliers to deliver value.
Previous novel Partnership engagements include the development and release of targeted research, facilitation of hosted introduction dinners and small format showcases, pilot programs and case studies. ACAPMA is a trusted channel for the core members to explore new products, concepts, solutions and relationships and the innovative and flexible Partner Program allows suppliers to leverage this for the benefit of the industry.
Benefits of ACAPMA’s Partner Program include:
Visibility
- Listing on the ACAPMA website linked to your site
- ACAPMA Partner Logo (yearly) for use on your website – linked to ACAPMA site
- Partner Highlight on ACAPMA’s industry news site, ACAPMAg and featured in the weekly eNews roundup email which is sent direct to 4,000 subscribers
- Partner Highlight featured on LinkedIn
Communications
- Capacity to place relevant news articles and media releases on ACAPMA’s industry news site, ACAPMAg including notation in the weekly eNews roundup email which is sent direct to 4,000 subscribers
- Capacity to leverage the ACAPMAg eNews distribution list to send eDM campaigns to ACAPMA Members or the wider ACAPMAg subscriber list
- Discount package for advertising in Convenience World
Events
- Invitation to ACAPMA member events
- Discount at ACAPMA’s annual conference, the APFI Forum
Flexibility
- Capacity to explore novel engagement options with the ACAPMA team
Representation
- Capacity to stand on supplier advisory councils, according to service area, to provide guidance and feedback on broader association activity, such as the ACAPMA National Retail Advisory Council or the ACAPMA Contractor Advisory Council
Eligibility
Access to the ACAPMA Partner Program is available to any business engaged in supplying directly or indirectly to the fuel wholesale, distribution, transport or retail fuel and convenience industry.
