New Sunrise provides independent retail operators with a world-class retail system that drives profitability, store standards, and builds long-term customer loyalty. Our program integrates and coordinates promotional, operational, merchandising, and marketing activities between retailers and manufacturers, delivering a retail program that continues to outperform the market.

As the fastest-growing national independent convenience retailer in Australia, New Sunrise represents more than 1,200 member stores nationwide. We equip our members with competitive pricing, market-leading promotions, and a strong national marketing platform.

We are a purpose-driven company, deeply committed to the communities we operate in. Through initiatives, such as placing over 850 AEDs in stores via our Heart of the Nation partnership and supporting mental health programs with beyond blue, we create meaningful impact beyond the bowser or checkout.

Recognised as the best buying & retail group in the petrol and convenience industry, New Sunrise makes independent stores visible, locatable, and loveable—ensuring they remain the preferred place to Eat, Drink & Pee across Australia.

So do what the locals do & look out for the sunrise.